Dating vintage fender cases
Carlos Santana was regularly seen playing his Yamaha in concert and at high-profile gigs such as his 1978 appearance on “Saturday Night Live.” But American manufacturers were slow to respond.
In the late 1970s, Gibson geared up to produce its Heritage 80 line of reissue Les Pauls (VG, February ’04).
Since being purchased by CBS in 1965, Fender had radically modified the Stratocaster and Telecaster models on which its existence was essentially based.
The Strat’s larger headstock, its “television-friendly logo” in large block letters, and especially the three-bolt “micro-tilt” neck, didn’t sit well with fans.
“That’s where the Vintage Reissue series came in.” The most well-known reissues were the ’52 Telecasters and ’57 Stratocasters, each of which had one-ply pickguards and maple necks.
The complete Fender reissue line also included a 1962 version of the Strat, with a rosewood fretboard and three-ply pickguard, a maple-necked ’57 Precision Bass, a ’62 P-Bass with a rosewood fretboard, and a ’62 Jazz Bass.
Features over 100 color photos and extensive portions of exclusive interviews with over 20 artists.“One of the first changes Dan Smith made was to revise the overall specs of the Strat,” said Tony Bacon, the author of 50 Years of Fender (Backbeat Books).“And Bill Schultz recommended a program of investment, primarily to modernize the factory.And pioneering Motown bassist James Jamerson continued to work in L. recording sessions armed with little more than his ’62 Fender Precision Bass.By the mid ’70s, the Japanese responded to the vacuum by producing a series of increasingly accurate copies of vintage instruments.